Attract, Retain, Repel: Employment Branding Increases the ROI of Recruitment and Retention Programs

At EMERGE International it’s all about the people.  We have taken our 10 years of cultural diagnostic experience and created an employment branding solution that increases the ROI of recruitment and retention programs.  Knowing who you are and who you are not from a cultural perspective, will create an employment brand that is congruent, consistent and believable.

Our approach is simple: identify your true employment brand so you can attract and retain the right employees and repel the ones who just won’t fit.  This clear cut approach can save significant hard and soft dollars for any organization.  Our solution package supports you over 12 months and includes: 

• The initial diagnostic
• Immediate access to collected data at the close of the assessment period
• Instantaneous generation of quantitative results and qualitative responses
• Gap analysis of desired state and current state of organizational values
• Action plans that can be implemented immediately
• Capability to generate reports for any segment of your population
• Comparative diagnostic (re-survey) at 9-16 months to measure transformational progress

These built in metrics ensure that you are measuring the ROI of your employment brand and any interventions, action plans, programs and new approaches you have implemented.  This allows you the flexibility to redirect your efforts if your changes are not producing the expected return, make appropriate adjustments and measure again.

The initial diagnostic phase consists of a fast, internet-based survey, our review of recruitment collateral and an environmental scan.  These steps measures the impact of critical success factors associated with your employment brand identity and organizational culture which will allow you to successfully attract, retain and repel. 

We measure:

^Attract:

Employee identity to brand

Social networks and environment

Congruence with who you say you are

Commitment to community

Are you hiring the right "fit"?

^Retain:

• Risk of turn over
• Fluctuations in employee satisfaction or engagement
• Success of reward and recognition programs
• Congruence of leadership behaviors
• Are you good at fostering relationships?
• Employees know what's going on

^Repel:

Gaps in your current state and desired state of your values

Lack of emotional connection to brand

Congruence of external and internal brand messages

What's really being said about the organization?

Brand Scan

The Brand Scan is a non-invasive diagnostic that determines your current employment brand and then provides comprehensive recommendations on how to change, better position and leverage that brand on your career site and job boards.

This process is deployed to analyze the key elements of your current branding efforts. We review your corporate website, job boards and conduct an internet search to evaluate your current employment brand. You will receive recommendations on what is working well on your career site, what opportunities exist and where you can make a quick fix that will have the biggest impact.

This is not a collection of information that will leave you with reams of data to sort through and develop a plan. The Brand Scan provides a comprehensive report that prioritizes the steps to follow to enhance or augment your current employment branding efforts. The time frame for the Brand Scan from start to finish is less than one week.

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EMERGE International
502 Huntington Street
Huntington Beach, CA 92648
Phone (480) 595-9874
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